India generates 160,000 tonnes of waste every day. Only half (~ 80,000 tonnes per day) of the collected waste is actually treated or processed (source: CPCB). The rest either piles up in landfills or simply disappears from the system, meaning it’s dumped illegally, burned, or lost in our streets, rivers, and oceans.
The root cause is lack of segregation at the source. In cities like Delhi, Mumbai, and Bengaluru, a large percentage of households still don’t segregate their waste. Instead of composting or recycling, everything gets mixed into a mess that’s impossible to clean up.
Imagine if your street’s wet waste had been turned into compost, enriching soil, producing biogas, or creating liquid fertilizer. Instead, it sits in a landfill mixed with plastic, e-waste, and sanitary waste. It leaks toxic sludge, pollutes the air, and becomes a daily nightmare for those who live nearby. Mostly because you didn’t take a few seconds each day to sort it.
Bin It Right is a simple game designed to train you to make better waste segregation decisions.
- You see an image of waste.
- You choose the right bin before time runs out.
- If you choose incorrectly or the time runs out, you can play again.
The game is intentionally designed to be simple and easy to play. The goal is to make waste segregation feel effortless, helping people learn the habit quickly and integrate it into their daily routines. By keeping it easy, we ensure that anyone (regardless of age) can play the game.
Right now, Bin It Right is an MVP with only 13 common household waste items classified into three bins:
🟢Green (Wet Waste) - Food scraps.
🔵Blue (Dry Waste) - Plastic, paper, glass
⚫Black (E-Waste) - Batteries, electronics.
This basic segregation aligns with the minimum requirement across most Indian cities. Properly segregating waste at this level makes it easier for municipalities and private waste pickers to handle further sorting, recycling, and disposal efficiently.
Note: India’s Solid Waste Management Rules, 2016, emphasize waste segregation into biodegradable, non-biodegradable, and hazardous waste. However, color codes of bins vary by municipality.- Spread the Word
- Brand Collaborations
- Rebrand it as your own - This game is white-labeled, meaning you can rebrand it as your own and use it for educational campaigns. You can add your logo, colors, and messaging to align with your organization's identity.
- Tailor it for different audiences - You can add locally relevant or region-specific waste items and bin categories.
- Adjust the gameplay - You can also add more waste categories, modify the difficulty level, time limits, and feedback messages to match your campaign goals.
- Local language support – The game can be translated into regional languages to reach a wider audience.
- Bug Reports & Suggestions
fastn.
Huge shoutout to Meenu Kumari for
bringing this concept to life, and a big thank you to Siddhant
for his support.- Expand Use Cases
Showcase the game’s versatility by building tailored versions for different audiences:
- Europe: binitright.com/eu/ (with region-specific waste categories)
- India: binitright.com/in/ (with language options)
- Kindergarten: binitright.com/kindergarten/ (simplified for young learners)
- Hospitals: binitright.com/hospitals/ (medical waste sorting) and many more.
- Track Engagement
- Introduce Game Levels
